A product that is popular currently is the Ray Ban Meta Glasses. I was interested in writing about them because they are being used more often than they were a couple months ago. I've seen mostly influencers using them to record while outside instead of using their phones. Most of them do it because it's more convenient than holding their phone while trying to do other things. When I was looking at review videos about the glasses on TikTok most of them were actually positive. Even the comments were agreeing with creators saying it's benefiting people more. One creator I saw is blind and it can help we navgiate the world easier with the glasses. The Meta Glasses do use AI which is currently a hot topic and specifically under the blind creator's tiktok video most comments agreed that this is what AI should be used for instead of creating meaninless photos or videos and instead giving extra help to those who need it.
The Meta Glasses technology were made by Meta Platforms Inc. and EssilorLuxottica while Ray Ban helped with the actual design of the glasses. Meta is a company that was originally Facebook Inc before the founder Marc Zuckerberg changed it. Under Meta is also popular apps like Facebook and Instagram. According to the Meta website it's purpose is to "Build the future of human connected and the technology that makes it possible". This makes sense considering both Facebook and Instagram are social apps used for people to connect and Meta is creating the technology that allows for that to happen. For EssilorLuxottica their values are to keep creating advanced eyewear while also being sustainable. Ray-Ban is owned by EssilorLuxottica and their value is clearly to be classic seeing as their original designs have not changed much since they first started designing glasses.
Although there are many people who do appear interested in the Meta Glasses there are also people who do not like them very much. One example is that some commenters on posts complain that the recording time of the built in camera in the glasses is not long enough. Another complaint is the fact that when recording a video is that there is a little white light that shines to indicate that the glasses are recording. Some people want that feature gone as they want to record without someone noticing, but then other people aregue that removing that light would make it weird seeing as then people would not know they were being recorded by a random person. One creator on TikTok (itsdeenalang) posted a video of her using her Meta glasses while in a cooking class with her husband. Her video blurred other people's faces because she didn't want their identity on the internet, but she described that she felt bad because it's clear the people around her were uncomfortable with the fact that they were being recorded. One commenter (Tami) writes that we as a society have become very paranoid because of technology like this. That everything in our lives is going to be exposed online without consent.
On TikTok the Ray Ban Meta account has 534.5k followers. They appear to post pretty frequently as their most recent videos are only from a day ago and have fall acivities included. On their page they like to show practical uses for their glasses to show that everyone can use them for something not just people who want to look flashy or are influencers. They also follow popular video trends on TikTok trying to get more people to see what they're doing with their technology by creating videos people are more likely to see "naturally", naturally meaning it will come up on a persons's feed naturally without them searching for it. Although, there is usually a negative sides of a brand trying to follow popular social media trends. Once a large company or brand tries to partake in a trend the comments are usually filled with people saying "trend over" or "they ruined the trend". Commenters tend to see this as the brands trying to hard when they do trends on TikTok. That could be a downside to trying to relate with many social media users.
From what I've seen on their TikTok and Instagram pages it doesn't look like the creators respond very often to comments on their posts. They will ocassionaly respond to positive comments, but I've never seen them try and adress negative comments. If it were me I would try and adress their concerns and answer them in the best way possible. So, I agree that the company should try and adress both negative and positive comments.
I think in addition to social media it would be helpful to put out more articles about their technology. Although they do have articles about it now putting more out even if it's just to talk about a simple update will get more views than if they didn't.
From this assignment the most interesting thing that I learned was how it can be used to assisting disabled people who need a little more help than others might. Although people who are not disabled can use these glasses I think helping create more accesibility for disabled people is something that AI can be used positively for.
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